Posts Tagged ‘permission based email marketing’

Should Direct Marketing Die As We Know it?

February 24, 2009

Recent research speaks loudly that we are underestimating the power of email marketing. In the US according to eMarketer article only 1.5 % of total direct marketing budget is used to email.  Rest of the money still goes to traditional channels bringing traditional (average) results.

Sure, it is not as sexy as making TV ads or designing viral campaings that creates buzz. Permission based email marketing is not the coolest thing to do in the online world. But, it does bring sales, lots of sales.  And unlike most advertising, you can measure every single penny and cent to see whether it is working or not. 

Should we start focus just a little bit more to methods that actually gets products sold? Wouldn’t it be great if you could show to your boss that your advertising campaing did work and it only costed 1/10 of what it used to cost?

P.S. Congratulations to Seth Godin for his 3,000th blog post. (You got me writing this blog)