Posts Tagged ‘ingoring mac user’

Ignore Apple Users

April 15, 2009

Do it. The market share of Apple in computers is only 10 %. For most marketers that means peanuts. A lousy fraction of the whole cake. However, this doesn’t have to mean you. Because you know that it is crucial to get early adaptors to love your site. They are quick to try new things and stand out from the crowd. They are the ones who spread your idea. Most of them are Apple fanatics. And they use Mac.

Someone will say now that it takes too much effort to make your site to work both on PC and Mac. And they are right. It is easier to make a product aimed directly to masses. But, to get it sold to the crowds you need people the early adaptors.

What if instead of aiming where everyone else is aiming, you choose a completely different target? Instead of showing that you don’t care, you take an alternative approach. You care. Because you know that a small group of brand enthusiastics can make your product a success. Imagine if your brand would get even 10 % of that same love that Apple users show to their mothership? Your servers would crash due to the traffic boom and eventually you would be acquired by Microsoft or Google. So I say don’t try. Keep up with an old view, it is safer.