Posts Tagged ‘creativity’

Internet is Alive Cartoon

June 11, 2009

The internet is a chaos. It is broken into millions of tiny pieces. Nothing is organized and everything changing as you read this. Feeds are pumping more and more posts, links and comments all the time. It’s alive and sleeps never. When you start to think about it, it’s actually little bit scary. A creature built by man. And it’s growing.

Who draws it

Good thing with the restless network known as internet is that it has no limits. This means what ever you or anyone else thinks up is possible to create. It is like a cartoon. You can imagine anything to happen and it can happen. Difference between the cartoon and internet is that internet lives. While a cartoon is drawn only once, the internet is alive giant cartoon with real people in it. Those real people like you, me and a million others are sketching it right now. Some are typing text, others clicking, while some are browsing and watching videos. What ever you do, it always leaves a mark.

You are Picasso

When you focus to positive sides such as that you can be Picasso of the universe, it gives you a certain feeling. A feeling of almightiness. Finally humans are able to have a-God-like-playground to experiment creativity. Although things are not yet tangible here, they will be you can bet on it. So what do you with this power? Where do you go clicking from here? Or do you deny that this world doesn’t exist and carry on living your life like nothing has happened?

One Thing in Advertising That Sells – It is Not Sex

May 12, 2009

Let me give you a hint. It is not creativity. No matter how creative you may think you are, if you don’t understand how advertising works you will not get very far. Most advertising agencies focus to emphasize how creative they are. Just google few of them and you will see it yourself. So why not take a different approach?

Advice from advertising guru

According to David Ogilvy, the founder of Ogilvy & Mather, an international advertising agency giant, “Advertising has only one purpose: to sell. Everything else is secondary.” And how do you sell? He gives this example from selling: If you are at a party and a woman next to you asks which car to buy, what would you do? Would you start describing to her adjectives of the car such as pretty, cool and nice or would you give her the facts? Which one do you think sells more?

Forgotten professional secret

The one thing in advertising that always sells is information. That is what you want when you are buying something and that is what you should get. However, people working in the modern advertising tend forget what they are suppose to be doing. To make advertising that sells. Even all of the digital buzz campaigns and online communities around your brand has only one purpose; to sell – or at least they should have.

Kill This Blog

December 22, 2008

Jim Rohn said “to lift others, you have step to higher ground first”. We are so quick to find fault in others when we are the ones not making progress. Instead of focusing what is wrong with others, think what you can do better?

Do you think positive attitude takes you further than negative? Why is it that instead of encouraging others, we so often kill the idea before it has even born? So what if you don’t have enough money to do it or you don’t know the right people yet.  Is that an excuse not to try? There should be a law that says “after you hear a new idea, negative opinions are not allowed during the first 24 hours”. This would at least give some extra time for the newborn before jackals come.

I think others judgement is the biggest reason why so little of new ideas ever catch the wind. Let me prove it to you. You have the power to kill this blog right now, right here. Simply fill the comment field with negative comments regularly and you can pretty much bet that it will be the end of this story.

The purpose of this blog is to share ideas and lessons with you. I hope you’ll find it useful. Welcome to Timo Jäppinen’s blog.