Posts Tagged ‘collaboration with community’

How To Get Great Ideas From Other People

December 26, 2008

Do you keep your ideas in a secret place and protect them by all means? Are you afraid that others might steal your ideas? If you are in that position then you’re very lucky and too paranoid. 

I have now about 20 business concepts written down for myself and over 100 smaller ideas that are meant to improve others’ products, ads, services, companies, cities, transportation, marketing, media and anything you can imagine from indian food to wiki news. Ideas that would benefit others a lot. At least I like to think they would. 

The truth is that your most of your ideas don’t work, but if you don’t give up after you realize that the first, the second, or the 109th doesn’t work, eventually you will find something that will. “I have not failed. I’ve just found 10,000 ways that won’t work.” that’s Thomas Edison when his first ideas didn’t bring success.

To create something remarkable you need others to test your ideas and to figure out improvements. Being in a dark basement by yourself with your treasure box full of ideas will keep you there by yourself. That’s fine for some people, but for those of us who want to change things we need others’ help to do it. A great example is a community site called Wreck A Movie for creating movies in collaboration with the audience. It’s a place where everyone can post their movie project and get help from the community to develop it further. You can offer yourself for volunteer actor, give ideas for the plot, send your design and art work for the movie etc. Everyone wins in this game. You get your project finished with results beyond your budget, your audience is attached to your product even before it’s ready and talented people get their work published through the project which works as a great reference too.

You don’t have to be in the movie business to do collaboration with your community. Why not set up your own group for your business to people interact with? To post ideas and offer their help? Or if you think you don’t have business on your own why not make a similar site that connects people to different projects?  For example you could connect restaurant owners with their potential customers even before they have chosen the location for the place. “Italian restaurant is looking for a space in the city and fresh ideas to improve menu and interiors.” I would be interested to follow how their project is going. Not to mention if the bathroom wall is painted and decorated the way I suggested and pasta carbonara has my secret ingredient in it. I would call it my favorite restaurant  which I personally helped to succeed. And you could bet that all my friends would know about it too.

How many other projects you can think of which could work like this?