Posts Tagged ‘branding’

Building A Brand

June 11, 2009

Give yourself one minute to look at this slideshow by Joanna Pena-Bickley. You will be glad you did.

Ben & Jerry’s – Are They Tribe Leaders?

April 30, 2009

Out of the blue Ben & Jerry’s decided to pull away one of their most delicious product in Finland. Flavor called Phish Food. Not the bestselling ice cream they expected it to be since it just made room to other flavors. That is what Ben & Jerry’s in Finland said when I asked them about this. But did they miss something?

Will this hurt Ben & Jerry’s brand?

This is a wild theory but try to bare with me. Will it hurt the brand when they deny one product from fanatic Ben & Jerry fans? Phish Food flavor is not something you would eat everytime you buy Ben & Jerry’s ice cream, but it is the one and only flavor which makes people obsessed enough to start support groups to get it back. Visit Facebook group here. If you like the cause by all means join along.

If their sales figure shows that everything is okay, then great. But if  they ask from their fans is their relationship with Ben & Jerry’s a same, then I would say no.