Archive for the 'innovation' Category

The Unacknowledged Ingredient of Innovation

May 24, 2009

What is the key for innovation? Read John Caddell’s post from this link.

If YLE can do it, You can do it

May 16, 2009

Here is a post by Jussi Solja about embracing change. A blog worth following.

Business Model Revolution of the Internet

May 5, 2009

Here is an interesting post by Seth Godin about business models. Go check it out.

Ignore Apple Users

April 15, 2009

Do it. The market share of Apple in computers is only 10 %. For most marketers that means peanuts. A lousy fraction of the whole cake. However, this doesn’t have to mean you. Because you know that it is crucial to get early adaptors to love your site. They are quick to try new things and stand out from the crowd. They are the ones who spread your idea. Most of them are Apple fanatics. And they use Mac.

Someone will say now that it takes too much effort to make your site to work both on PC and Mac. And they are right. It is easier to make a product aimed directly to masses. But, to get it sold to the crowds you need people the early adaptors.

What if instead of aiming where everyone else is aiming, you choose a completely different target? Instead of showing that you don’t care, you take an alternative approach. You care. Because you know that a small group of brand enthusiastics can make your product a success. Imagine if your brand would get even 10 % of that same love that Apple users show to their mothership? Your servers would crash due to the traffic boom and eventually you would be acquired by Microsoft or Google. So I say don’t try. Keep up with an old view, it is safer.

Introducing New Kebab Subway Sandwich

April 14, 2009

Traditional Subway sandwich meets delicious kebab lamb meat. The sandwich has a spicy taste from pepper flavored tomato sauce. The kebab sliced between a grain wheat bread is at its best with Chipotle Southwest chili mayo. Including fresh vegetables and a few extra jalopenos. Taste of Kebab Subway Sandwich is mouthwatering. To cool off some of the hotness you can add a portion of natural yoghurt to your sandwich. That makes a perfect combination with all the exotic sauces, warm bread, fresh lettuce and spicy kebab meat. Served with ice cold Coke.

Unfortunately this sandwich doesn’t exist. You heard it here first. The author would love to sink his teeth into one. If you know where I can get a sandwich like this, please let me know.

999 Business Ideas For Free

April 13, 2009

Seth Godin’s six month alternative MBA program is running in New York. He is training a very lucky bunch of talented people to become his apprentices. Seth’s group of students has done a great deal of brainstorming and came up with 999 business ideas. The ideas are free to use so take a look. Here’s a link.

Would you use # 917?

How To Be More Creative

March 5, 2009

“If  I only had an idea I would … ” Does this sound familiar? Could everyone realize their dreams if they only had an idea. Just one idea, that is all. Sounds pretty reasonable, right?

The way I see it to find a good idea you need lots of ideas.

Instead of asking just one excellent idea, ask for a lot of ideas. Ask and you shall receive. If you ask only for one idea, you can be pretty sure you will get it. If you ask for many, you can choose which ones to use. I think it is great to have choices rather than hoping a lighting to hit you. Sure, that happens too, but if you are swinging your bat more than once, you are probably going to hit more home runs.