Archive for the 'creativity' Category

Internet is Alive Cartoon

June 11, 2009

The internet is a chaos. It is broken into millions of tiny pieces. Nothing is organized and everything changing as you read this. Feeds are pumping more and more posts, links and comments all the time. It’s alive and sleeps never. When you start to think about it, it’s actually little bit scary. A creature built by man. And it’s growing.

Who draws it

Good thing with the restless network known as internet is that it has no limits. This means what ever you or anyone else thinks up is possible to create. It is like a cartoon. You can imagine anything to happen and it can happen. Difference between the cartoon and internet is that internet lives. While a cartoon is drawn only once, the internet is alive giant cartoon with real people in it. Those real people like you, me and a million others are sketching it right now. Some are typing text, others clicking, while some are browsing and watching videos. What ever you do, it always leaves a mark.

You are Picasso

When you focus to positive sides such as that you can be Picasso of the universe, it gives you a certain feeling. A feeling of almightiness. Finally humans are able to have a-God-like-playground to experiment creativity. Although things are not yet tangible here, they will be you can bet on it. So what do you with this power? Where do you go clicking from here? Or do you deny that this world doesn’t exist and carry on living your life like nothing has happened?

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The Unacknowledged Ingredient of Innovation

May 24, 2009

What is the key for innovation? Read John Caddell’s post from this link.

One Thing in Advertising That Sells – It is Not Sex

May 12, 2009

Let me give you a hint. It is not creativity. No matter how creative you may think you are, if you don’t understand how advertising works you will not get very far. Most advertising agencies focus to emphasize how creative they are. Just google few of them and you will see it yourself. So why not take a different approach?

Advice from advertising guru

According to David Ogilvy, the founder of Ogilvy & Mather, an international advertising agency giant, “Advertising has only one purpose: to sell. Everything else is secondary.” And how do you sell? He gives this example from selling: If you are at a party and a woman next to you asks which car to buy, what would you do? Would you start describing to her adjectives of the car such as pretty, cool and nice or would you give her the facts? Which one do you think sells more?

Forgotten professional secret

The one thing in advertising that always sells is information. That is what you want when you are buying something and that is what you should get. However, people working in the modern advertising tend forget what they are suppose to be doing. To make advertising that sells. Even all of the digital buzz campaigns and online communities around your brand has only one purpose; to sell – or at least they should have.

First Peek at Finland’s Rising Photographer

May 11, 2009

I was pointed to some amazing pics. Go to see this rare collection of a newborn photographer and designer in Finland.

Click to visit  http://www.flickr.com/photos/lauripietro

Ignore Apple Users

April 15, 2009

Do it. The market share of Apple in computers is only 10 %. For most marketers that means peanuts. A lousy fraction of the whole cake. However, this doesn’t have to mean you. Because you know that it is crucial to get early adaptors to love your site. They are quick to try new things and stand out from the crowd. They are the ones who spread your idea. Most of them are Apple fanatics. And they use Mac.

Someone will say now that it takes too much effort to make your site to work both on PC and Mac. And they are right. It is easier to make a product aimed directly to masses. But, to get it sold to the crowds you need people the early adaptors.

What if instead of aiming where everyone else is aiming, you choose a completely different target? Instead of showing that you don’t care, you take an alternative approach. You care. Because you know that a small group of brand enthusiastics can make your product a success. Imagine if your brand would get even 10 % of that same love that Apple users show to their mothership? Your servers would crash due to the traffic boom and eventually you would be acquired by Microsoft or Google. So I say don’t try. Keep up with an old view, it is safer.

Introducing New Kebab Subway Sandwich

April 14, 2009

Traditional Subway sandwich meets delicious kebab lamb meat. The sandwich has a spicy taste from pepper flavored tomato sauce. The kebab sliced between a grain wheat bread is at its best with Chipotle Southwest chili mayo. Including fresh vegetables and a few extra jalopenos. Taste of Kebab Subway Sandwich is mouthwatering. To cool off some of the hotness you can add a portion of natural yoghurt to your sandwich. That makes a perfect combination with all the exotic sauces, warm bread, fresh lettuce and spicy kebab meat. Served with ice cold Coke.

Unfortunately this sandwich doesn’t exist. You heard it here first. The author would love to sink his teeth into one. If you know where I can get a sandwich like this, please let me know.

999 Business Ideas For Free

April 13, 2009

Seth Godin’s six month alternative MBA program is running in New York. He is training a very lucky bunch of talented people to become his apprentices. Seth’s group of students has done a great deal of brainstorming and came up with 999 business ideas. The ideas are free to use so take a look. Here’s a link.

Would you use # 917?

How To Be More Creative

March 5, 2009

“If  I only had an idea I would … ” Does this sound familiar? Could everyone realize their dreams if they only had an idea. Just one idea, that is all. Sounds pretty reasonable, right?

The way I see it to find a good idea you need lots of ideas.

Instead of asking just one excellent idea, ask for a lot of ideas. Ask and you shall receive. If you ask only for one idea, you can be pretty sure you will get it. If you ask for many, you can choose which ones to use. I think it is great to have choices rather than hoping a lighting to hit you. Sure, that happens too, but if you are swinging your bat more than once, you are probably going to hit more home runs.

Kill This Blog

December 22, 2008

Jim Rohn said “to lift others, you have step to higher ground first”. We are so quick to find fault in others when we are the ones not making progress. Instead of focusing what is wrong with others, think what you can do better?

Do you think positive attitude takes you further than negative? Why is it that instead of encouraging others, we so often kill the idea before it has even born? So what if you don’t have enough money to do it or you don’t know the right people yet.  Is that an excuse not to try? There should be a law that says “after you hear a new idea, negative opinions are not allowed during the first 24 hours”. This would at least give some extra time for the newborn before jackals come.

I think others judgement is the biggest reason why so little of new ideas ever catch the wind. Let me prove it to you. You have the power to kill this blog right now, right here. Simply fill the comment field with negative comments regularly and you can pretty much bet that it will be the end of this story.

The purpose of this blog is to share ideas and lessons with you. I hope you’ll find it useful. Welcome to Timo Jäppinen’s blog.