Archive for May, 2009

The Unacknowledged Ingredient of Innovation

May 24, 2009

What is the key for innovation? Read John Caddell’s post from this link.

Are you Problem Solver or Persuader?

May 18, 2009

The approach you choose makes all the difference in the result you get.

If YLE can do it, You can do it

May 16, 2009

Here is a post by Jussi Solja about embracing change. A blog worth following.

One Thing in Advertising That Sells – It is Not Sex

May 12, 2009

Let me give you a hint. It is not creativity. No matter how creative you may think you are, if you don’t understand how advertising works you will not get very far. Most advertising agencies focus to emphasize how creative they are. Just google few of them and you will see it yourself. So why not take a different approach?

Advice from advertising guru

According to David Ogilvy, the founder of Ogilvy & Mather, an international advertising agency giant, “Advertising has only one purpose: to sell. Everything else is secondary.” And how do you sell? He gives this example from selling: If you are at a party and a woman next to you asks which car to buy, what would you do? Would you start describing to her adjectives of the car such as pretty, cool and nice or would you give her the facts? Which one do you think sells more?

Forgotten professional secret

The one thing in advertising that always sells is information. That is what you want when you are buying something and that is what you should get. However, people working in the modern advertising tend forget what they are suppose to be doing. To make advertising that sells. Even all of the digital buzz campaigns and online communities around your brand has only one purpose; to sell – or at least they should have.

First Peek at Finland’s Rising Photographer

May 11, 2009

I was pointed to some amazing pics. Go to see this rare collection of a newborn photographer and designer in Finland.

Click to visit  http://www.flickr.com/photos/lauripietro

Business Model Revolution of the Internet

May 5, 2009

Here is an interesting post by Seth Godin about business models. Go check it out.