You have it. I have it. About three billion people in this world have it. And the number is raising every day. I’m talking about mobile phones. It is a credit card that even eight year old kids have. There are plenty of examples in the entertainment industry about how to use this to ring the cash register bell. My favorite example is Habbo. In this post I’m going to give you a few more.
What I would like to see is a movie where I could decide how the plot would develop further. Imagine a scene of Gladiator where Russell Crowe is about give the final blow to his opponent. Just before cutting the challenger in half with his sword he would turn to the audience and ask them to decide whether the opponent deserves to die?
“Do you show mercy to this man?”
You could then pick up your phone and send SMS to number visible on screen to decide “Yes or No” whether the man lives or dies. After that there would be an alternative scene shown according to how the cinema audience have voted. There could be more decisions for you to make during the movie to decide how the story goes.
Anyone who has watched any DVD extras knows that there are plenty of material cutted out and lots of alternative scenes as well. So not much of extra work to create more material is needed.
New business model for the show business
Technology for SMS-voting does already exist. For the movies and cinemas this would bring an extra revenue every time when the movie is shown. Let’s say one vote costs 50 cents. Movies are shown many times per day. You can do the math.
People would be eager to see a movie more than once since this time it might end differently. Movies would get talked about much more because everyone wants to know what could have happened if I hadn’t voted YES to James Bond shooting M.
You could also use this model for different live shows. At the KISS concert I bet if Gene Simmons had asked the audience to send SMS to choose the final track over 50 % would have voted (I would have vote for Detroit Rock City).